A multi-stakeholder analysis based on interviews with the stakeholders from the demand and supply sides of halal certification and a halal ecosystem analysis revealed pertinent issues regarding . Observation of the complete halal meat chain should be carried out in collaboration with a third party which is an international approved halal certifier for the purpose of creating a perfect halal certification process. Halal certification: an international marketing issues and challenges by shahidan shafie1 prof dr md nor othman2 faculty of business & accountancy universiti malaya, kuala lumpur, malaysia abstract marketing of products and services in the muslim countries presents a very challenging task to multinational companies (mnc) due to the difference . Case study-value chain of halal certification system : halal certification an international marketing issues and challenges: marketing of halal products in . Halal certification: what the sme producers should know mohammad noorizzuddin bin nooh norhaziah binti nawai nuradli ridzwan shah bin mohd dali [email protected] hartini binti mohammad faculty of economics and muamalat universiti sains islam malaysia bandar baru nilai 71800 nilai negeri sembilan abstract the receptions of muslims consumers towards halal certification are an opportunity .
This literary paper focuses on issues and challenges of trainings for the halal industry the needs for halal professional increase drastically after the introduction of malaysian halal certification which lead to the demand for certified and competent halal executives and halal committee members. Branding & marketing commodity speculation tag: bpjph halal industry can help indonesia in international trade which must all be certified halal by the . And halal,’ journal of islamic marketing 2/1 (2011): 28 10 shahidan shafie, md nor othman, ‘halal certification: an international marketing issues and challenges: malaysia standardization for halal food,’ standard and.
Increased trade with the middle east and south east asia means halal certification is a booming business in australia the sector is projected to be worth $16 trillion worldwide by 2050, and . A halal governance structure: towards a halal certification market issues of halal certificate reliability halal certification: an international marketing . International marketing issues and challenges 10 malaysia, the concept of halal is an absolute key to certification: an international marketing issues and . The issues encountered on halal packaging muslims consumed halal food products, non-muslims are halal certification on the packaging, the halal too prefer halal products (abdul aziz &nyenvui, 2012) methods of product handling and halal traceability of because halal food products are cleaner, healthier and the packaging. Shahidan shafie and md noor othman (2006), “halal certification: an international marketing issues and challenges”, proceeding at the international ifsam viiith world congress, held from 28-30 sept 2006 at berlin germany.
Purpose this paper aims to review the motivation and benefits of implementing halal food safety certification (hfsc) from the upstream perspectives food safety certification (fsc) has long been a prevailing issue in the field of food safety research. Shafie s and othman mn 2006 halal certification - an international marketing issues & challenges, paper presented to 2006 ifsam 8th world congress (berlin: international federation of scholarly associations of management). Halal industry development corporation (hdc) issues halal certificate for local and export markets organising specialised halal marketing missions to . Almost all of the respondents who were malay restaurant managers who represented the halal certified and halal claimant restaurants agreed that halal certification is an important aspect in the restaurant industry and they follow the halal standard accordingly.
Â€œ halal certification: an international marketing issues and challenges, malaysia standardization for halal food, standard and quality news - august 2004 , 11(4) retrieved february, 22, 2012 from wwwsirimmy shatenstein, b and ghadirian, p (1997). A comprehensive and effective marketing guide to promote the awareness of halal certification to the international market. Citeseerx - document details (isaac councill, lee giles, pradeep teregowda): marketing of products and services in the muslim countries presents a very challenging task to multinational companies (mnc) due to the difference in political, economy and socio-cultural aspects. Halal certification: an international marketing issues and challenges by shahidan shafie1 prof dr md nor othman2 faculty of business & accountancy universiti malaya, kuala lumpur, malaysia abstract marketing of products and services in the muslim countries presents a very challenging task to multinational companies (mnc) due to the difference in political, economy and socio-cultural aspects.
The lengthy certification process for halal pharmaceutical products might also affect the marketing and sales of new products, which may, in turn, slow down the growth of the halal vaccine market these factors could discourage leading vaccine manufacturers from entering the global halal vaccine industry. The center also issues certificates for selling halal goods, provides technical and islamic consultancy services, introduces businesses to halal food, provides media, awareness and marketing . The global halal industry: an overview and demand for, halal-certified products among non-muslim consumers have in lieu of the paradigm shift on global issues .
In the context of halal food implementation and certification other issues such as halal certification and using logo to rectify marketing tool for business . Issues in halal packaging: a conceptual paper that the issues with halal certification are the various an international marketing issues and challenges in . Enhance training programs specilaised in halal issues and skills in accordance with international standards for certification international islamic halal 2016 .